Krum, a cold brew coffee company specializing in at-home cold brew kits, 4Thorne guided the brand's identity across multiple channels, encompassing print, web, digital, advertising, photography, and video. We shaped the brand's identity to resonate with an audience seeking organic and healthy at-home solutions.
The Krum identity was meant to target an audience that values organic, healthy, at home solutions.
Since it was an at-home product, the product shots are focused around the product integrating into an everyday home. The photography assimilates to the brand's art direction, the vintage, organic feel remains consistent both to the brand's design elements and the photography.
The e-commerce site was built using Shopify where we saw more than 10,000 monthly visits with conversion rates close to 2.9%. The site also had simple, yet eye catching visuals that clearly communicated how the product worked, and the easiest way to buy it.
The packaging design was to incorporate the simple and natural look of the brand while also maintaining a sustainable feel, the packaging being 100% compostable allowed it to align well with our brand values and mission.
4THORNE handled all things design including but not limited to: print, web, digital, ads, photo, video, etc. This full service package involved directing the brand vision through all creative forms, managing and directing various different content creators and other creatives to bring to life a simple, yet strong brand.